A new Fruit & Vegetables Shop was opening in my city from a well known character of the area who successfully runs this amongst other businesses in and around the North West.

The client needed a design to notify people about their launch. The design brief required a bold and colourful design, however I had free reign over design concept. I knew the client was nicknamed ‘Dell Boy’ so I used this to my advantage when planning the creative process for the design.

I started with a well known icon from the classic british TV show, ‘Only Fools and Horses’, the 3 Wheel van. I replicated the van in vector format and customised it to the clients needs.

I then played on the logo from, ‘Only fools and Horses’ and created the new logo, ‘Only Fruits and Vegetables’. The fruit and background where all strategically placed along with the text to complete the finished design.


Print Promo Design


Dell Boy.

What We Did

Custom Branding, Custom Vector Design, Packaged Print Ready

Fully Vector

The entire design was created in Adobe Illustrator and is 100% vector and can be scaled to any size!

Custom Design

From the custom logo to the custom 3 wheel van the entire design was customised to the client.

Bright & Bold

What else could you need to catch the passing custom, bold, bright & beautiful, I think we cracked it.

Print Ready

The design was packaged and provided to the client in perfect, print ready format.