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Case Study • Whizzly® Platform

Building a complete zero-commission commerce, booking, and AI storefront platform for independent UK businesses.

Born during the 2020 lockdown and engineered over six years into an official UK Registered Trademark (Whizzly®), Whizzly gives independent shops, salons, and hospitality businesses enterprise-grade checkout and AI tools with 0% commission.

Client / Platform
Whizzly® Platform
Year
2020 – 2026
Architecture & Scope
Full-Stack Product Architecture, AI Engine & Stripe Connect
Live Deployment
whizzly.co.uk
https://whizzly.co.uk
Whizzly® Live Platform — Multi-mode storefront engine supporting physical retail, appointment bookings, and hot food ordering.

Whizzly® Live Platform — Multi-mode storefront engine supporting physical retail, appointment bookings, and hot food ordering.

0%
Platform sales commission charged to merchants
3-in-1
Retail shops, smart bookings & food ordering
<0.8s
Mobile storefront load speed on Google Cloud
UK®
Official Registered Trademark (Whizzly®)
01 / The Challenge

Why standard off-the-shelf tools weren’t enough

Small business owners don't sit behind a laptop all day—they are behind the barber chair, in the kitchen, or on the shop floor. They needed a single platform capable of handling physical product variants, service appointment slots with deposits, and timed food orders without writing a line of code.

02 / Our Engineering Solution

How Expressive Media architected the platform

We engineered a multi-tenant cloud architecture backed by Stripe Connect (enabling instant Apple Pay, Google Pay, and direct merchant payouts with 0% platform commission), paired with built-in AI tools that turn a single smartphone photo into a complete, SEO-optimised product or menu listing.

Smart Appointments & Zero-No-Show Deposit Engine

Smart Appointments & Zero-No-Show Deposit Engine

Built for salons, barbers, clinics, and studios—featuring automated turnaround buffers, 1-tap Apple Pay deposits, and instant WhatsApp booking alerts.

Modular AI Powerups & Merchant Automation Suite

Modular AI Powerups & Merchant Automation Suite

Includes the AI Product Description Writer, AI Menu Photo Importer, AI SEO Tag Generator, and VIP Customer Re-Engagement Engine.

What we delivered

3-in-1 Commerce, Booking & Hospitality Engine

Unified storefront architecture supporting retail product catalogues, smart appointment scheduling with deposit protection, and real-time takeaway/bakery ordering.

Integrated Whizzly AI Suite

Vision-powered AI Menu Importer, automated SEO metadata generator, AI product copywriter, and automated VIP lapsed-customer re-engagement.

Direct Stripe Connect & WhatsApp Order Flow

1-tap Apple Pay and Google Pay checkout with instant order notifications routed straight to the merchant's WhatsApp and live order terminal.

Built-In WCAG 2.2 Accessibility Suite

Every merchant storefront automatically ships with AA/AAA contrast compliance, keyboard focus management, and semantic screen-reader support.

Technology Stack:Next.js App RouterTypeScriptTailwind CSSGoogle Cloud & FirebaseStripe Connect (Apple & Google Pay)Gemini / OpenAI VisionWhatsApp Commerce Sync
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